A brand book as slides: story, logo rules, colour, type, imagery, voice, and examples of it done right and wrong.

Five days in twelve slides: the challenge, the map, the sketches, the prototype, what users said, and what happens next.

A visual direction deck: the feeling, references, palette, type, texture and the three routes a project could take.

A portfolio deck for a photographer or studio: selected work by series, approach, clients, services and rates.

Why the brand needs to change, what the new one stands for, the identity system, and how to roll it out.