# Market Sizing Framework

TAM, SAM and SOM done properly: the method, the assumptions, the calculation, the sensitivity, and what it means.

A market sizing deck shows the size of an opportunity and how it was worked out: the definitions, top-down and bottom-up methods, the assumptions stated, the calculations as tables, TAM, SAM and SOM with a chart, a sensitivity check and the implications. This template is a complete market sizing for a fictional product with every assumption visible.

- Industry: Strategy
- Category: Market Sizing
- Slides: 12
- Theme: clinical
- Price: free to use and edit

## Best for

- Founders sizing a market for investors
- Strategy teams evaluating a new segment
- Product managers building a business case

## Slide structure

1. Sizing the Halyard Opportunity
2. Transparency as a Foundation for Strategy
3. Defining the Playing Field in Plain Words
4. Top-Down Assumptions and Universe
5. $8.4B
6. Bottom-Up: Sales Velocity and Funnel
7. $75M
8. Visualizing the Market Stack
9. Reconciling Top-Down and Bottom-Up
10. Sensitivity: Impact of Price and Conversion
11. What This Sizing Implies for Halyard
12. $8.4B Opportunity. $75M Target. Halyard.

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- [Go-to-Market Strategy](https://slideso.com/templates/strategy/go-to-market-strategy)

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