# Rebrand Proposal

Why the brand needs to change, what the new one stands for, the identity system, and how to roll it out.

A rebrand proposal makes the case for change and shows the answer: where the current brand falls short with evidence, the new positioning, the identity system (logo, colour, type, imagery), applications, the rollout plan and what it will cost. This template is a complete rebrand proposal for a fictional company.

- Industry: Creative
- Category: Rebrand
- Slides: 12
- Theme: tangerine
- Price: free to use and edit

## Best for

- Agencies presenting a rebrand to a client
- In-house design teams proposing a refresh
- Marketing leaders seeking budget for a rebrand

## Slide structure

1. A Future Rooted in Tradition
2. Our membership is aging faster than the local population
3. Our 1998 brand no longer communicates our true value
4. $240M
5. Positioning Oakfield as the Modern Community Anchor
6. A sophisticated identity built for all screens
7. Cohesive brand application from cards to physical branches
8. Evolving our voice without losing our warmth
9. A strategic nine-month rollout plan
10. Total investment of $450,000 across all phases
11. Proactive mitigation of rebranding risks
12. Securing the next generation today

## Related templates

- [Brand Guidelines](https://slideso.com/templates/creative/brand-guidelines)
- [Mood Board](https://slideso.com/templates/creative/mood-board)
- [Marketing Plan](https://slideso.com/templates/marketing/marketing-plan)

---

Source page: https://slideso.com/templates/creative/rebrand-proposal
Part of Slideso, an AI presentation maker: https://slideso.com/
This markdown may be quoted and cited. Attribute to "Slideso".