# Mood Board

A visual direction deck: the feeling, references, palette, type, texture and the three routes a project could take.

A mood board deck sets the visual direction before design starts: the brief in a sentence, the feeling in words, reference imagery grouped by theme, a colour and type direction, textures and materials, and two or three routes to choose between. This template is a complete mood board for a fictional project, image-led with short captions.

- Industry: Creative
- Category: Mood Board
- Slides: 12
- Theme: feature
- Price: free to use and edit

## Best for

- Designers presenting direction to a client
- Interior and event designers aligning a look
- Brand and packaging teams before concepting

## Slide structure

1. Alder House: Defining the Soul of the Printworks
2. Heritage Reimagined for the Modern Traveller
3. The Story of the Alder Printworks
4. A Foundation of Raw Material Honesty
5. Atmosphere: Light and Shadow
6. The 'Ink and Ember' Palette
7. Typography that Speaks of the Press
8. The Tactile Guest Experience
9. Industrial Warm
10. Quiet Luxury
11. Printers' Modern
12. Defining the Future of Alder House

## Related templates

- [Brand Guidelines](https://slideso.com/templates/creative/brand-guidelines)
- [Design Sprint Recap](https://slideso.com/templates/creative/design-sprint-recap)
- [Photography Portfolio](https://slideso.com/templates/creative/photography-portfolio)

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Source page: https://slideso.com/templates/creative/mood-board
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