# Brand Guidelines

A brand book as slides: story, logo rules, colour, type, imagery, voice, and examples of it done right and wrong.

A brand guidelines deck is the reference everyone who touches the brand works from: the story and positioning, logo usage and clear space, the colour palette with values, typography, photography direction, tone of voice with examples, and application examples. This template is a complete guidelines deck for a fictional brand.

- Industry: Creative
- Category: Brand Guidelines
- Slides: 12
- Theme: broadsheet
- Price: free to use and edit

## Best for

- Design teams handing a brand to the wider company
- Agencies delivering a brand identity
- Marketing teams briefing external partners

## Slide structure

1. Terra & Tide Brand Identity
2. Formulated by the sea, grounded in the earth
3. The Three Pillars of our Personality
4. The mark of quality across every touchpoint
5. Protect the integrity of our visual identity
6. Colors inspired by the coastal horizon
7. A typographic system built for clarity
8. Capturing the light of the shore
9. How we speak to the world
10. Extending the brand into the physical world
11. The underlying structure of our layouts
12. Everything you need to build the brand

## Related templates

- [Rebrand Proposal](https://slideso.com/templates/creative/rebrand-proposal)
- [Mood Board](https://slideso.com/templates/creative/mood-board)
- [Social Media Strategy](https://slideso.com/templates/marketing/social-media-strategy)

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Source page: https://slideso.com/templates/creative/brand-guidelines
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